Florian Franke

Florian Franke is a co-founder and managing director of the design agency made in, based in Frankfurt am Main and Berlin. His guiding principle is organized creativity: clarity first, then design. Together with his team, he brings order to complex brands, content, and processes—from brand strategy and UX to brand portals and workflows.

For over 14 years, made in has been helping German small and medium-sized businesses embrace digital transformation through the lens of design, UX, and workflow. Florian is deeply engaged with the question of how AI is changing the way teams work—not as just another tool trend, but in its human dimension: What happens to roles, responsibilities, and leadership when suddenly everyone is leading a digital “team of agents”?